Can steroids combat population collapse? The Enhanced Games wants to find out. | TechCrunch

"The Enhanced Games, a new sporting competition explicitly designed to allow performance-enhancing drugs, looks like a publicity stunt for the techno-macho era: Olympic athletes on steroids competing for million-dollar bounties in Las Vegas. But co-founder Aron D'Souza has a 90% gross margin telehealth business in mind, and a pitch to governments struggling with aging populations. Launching in May 2026 with Peter Thiel's backing, the Games promise $1 million bounties for breaking world records."

"The goal isn't just to smash world records while fans cheer. It's to build a marketing engine for a longevity industry that D'Souza believes will be worth trillions. "We use sports marketing to sell a human enhancement product," D'Souza said on a recent episode of Equity. "It's a telehealth service like Hims or Roman, except we [will] have evidence that the best and fastest athletes in the world use our protocols.""

"While the Games are seen as controversial, D'Souza is betting the ick factor fades once people see athletes in their 30s and 40s smash world records. He and billionaire co-founder Christian Angermayer have raised "double-digit millions" on this theory and poached executives from the U.S. Olympic Committee, Red Bull, and FIFA to build what D'Souza calls a mission to "upgrade all of humanity.""

Enhanced Games is a sporting competition that explicitly allows performance-enhancing drugs and launches in May 2026 with Peter Thiel's backing. The event offers $1 million bounties for breaking world records and has signed former Olympic athletes like Fred Kerley and Kristian Gkolomeev. Co-founder Aron D'Souza plans to use the Games as marketing for a telehealth longevity business modeled on Hims/Roman with a proposed 90% gross margin. The business model mirrors Red Bull’s extreme-sports-as-advertising approach, selling testosterone, growth hormone, and other enhancers. Co-founder Christian Angermayer and executives from major sports organizations have been recruited, and investors have provided double-digit millions.

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