"Betsson Sport is stepping into 2026 with a high-profile campaign in Italy, and it's leaning on some of the biggest names the country has ever produced. Francesco Totti, Roberto Baggio and Fabio Cannavaro are now the faces of a nationwide push designed to put the platform and the clubs connected to it firmly in the spotlight. The new campaign brings the three former stars together across television, digital and social channels."
"Totti, the former AS Roma captain and 2006 FIFA World Cup champion, continues in his ambassador role. This year he is joined by Baggio, the Ballon d'Or winner whose name still resonates with fans across generations, and Cannavaro, another 2006 World Cup winner and a former Italy captain. Their combined profile is expected to draw fresh attention to the project and extend its reach well beyond football's traditional audience."
"At the centre of the campaign is a new television and online advert titled "Museo della Passione." In the spot, the three icons act as guides through a museum-style setting that showcases the different sports represented within the Betsson Sport Club ecosystem. As viewers move from room to room, the message becomes clear: values such as inclusion, passion and fair play cut across every discipline, not just the country's most popular game."
Betsson Sport has initiated a nationwide 2026 campaign in Italy featuring Francesco Totti, Roberto Baggio and Fabio Cannavaro as high-profile ambassadors. The campaign runs across television, digital and social channels and aims to spotlight the platform alongside clubs linked to Betsson Sport Club. The advert "Museo della Passione" places the three icons in a museum-style journey that highlights multiple sports and communicates values of inclusion, passion and fair play. The initiative builds on Betsson Sport Club's 2024 efforts to increase exposure for local teams and sporting associations and seeks to broaden audience reach beyond football.
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