"Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves."
"The explosion of digital platforms has given sports organizations access to more information than ever before. Every purchase, view, like, dislike, and every click on the platform leaves valuable data that can be harvested and analysed for future marketing campaigns. Monitoring which player gets the most attention on social media or tracking mobile app usage during live matches, helps teams to have a clear picture of their audience."
Sports organizations have shifted from relying solely on ticket sales and broadcasting rights to using fan data as a core business asset. Digital platforms and apps capture purchases, views, clicks, and social attention that reveal fan preferences and behaviors. Teams segment audiences to identify who will attend matches, who prefers streaming, and which players attract the most engagement. New consumption channels such as betting platforms, social media, fantasy leagues, and wearable-performance tracking broaden monetization opportunities. Data-driven targeting and product offerings create additional revenue streams while improving fan engagement across multiple touchpoints.
Read at London Business News | Londonlovesbusiness.com
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