#sports-data tag

Formula 1 betting partnership launches with FanDuel sportsbook

FanDuel becomes Formula 1’s Official Betting Operator in the U.S., integrating odds, editorial content, and responsible gaming while expanding data-driven betting.

Roam Research

fromnews.bitcoin.com

4 days ago

BC.GAME and Roobet Join Statto.com Revival Project Alongside LuckyVerse Projects Ltd

BC.GAME and Roobet joined LuckyVerse’s Statto.com revival as strategic partners and investors to accelerate redevelopment, restore archives, and expand technology.

Business

fromReadWrite

3 months ago

Genius Sports CEO addresses Legend deal investor criticism

Genius Sports acquired Legend for $1.2 billion to gain a technology-driven participation layer that connects official sports data to user engagement and transactions.

Marketing tech

fromDigiday

3 months ago

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

WPP Media will integrate Genius Sports' FanGraph first-party data to build a Brand Sports Momentum Score guiding advertisers to effective, non-tentpole sports audiences.

Data science

fromLondon Business News | Londonlovesbusiness.com

6 months ago

How the Premier League leverages its data for premium products and services - London Business News | Londonlovesbusiness.com

Large-scale data usage transforms sports, especially the Premier League, driving performance analytics, corporate deals, and betting-related insights.

fromLondon Business News | Londonlovesbusiness.com

8 months ago

How data is changing the business of sports and fan engagement - London Business News | Londonlovesbusiness.com

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.