FanDuel is named Formula 1’s Official Betting Operator through a multi-year agreement in the United States. FanDuel will integrate sportsbook odds into Formula 1’s age-gated Betting Guide and provide betting-focused editorial coverage on Formula 1’s website and mobile app. The partnership also includes development of responsible gaming content aimed at Formula 1 audiences. The deal builds on Formula 1’s efforts to make live race data more useful for sportsbooks and bettors, including data-driven betting products and expanded relationships. Formula 1 has worked with Alt Sports Data to distribute official betting data and create markets tied to in-race action. Sportsbooks view Formula 1 as a fast-growing U.S. betting property supported by expanding audiences and live betting opportunities.
"FanDuel, Flutter's online gaming brand in the region, will integrate sportsbook odds into Formula 1's age-gated Betting Guide as well as betting-focused editorial coverage appearing on the sport's website and mobile app. The companies also said they will develop responsible gaming content aimed directly at Formula 1 audiences."
"The agreement builds on Formula 1's effort to make live race data more useful for sportsbooks and bettors. In recent years, the series has explored new data-driven betting products and expanded relationships designed to increase wagering opportunities during race weekends. Formula 1 has also worked with Alt Sports Data to distribute official betting data and create markets tied to in-race action."
"Sportsbooks have increasingly viewed Formula 1 as one of the fastest-growing international sports in the United States. Industry analysts have pointed to expanding television audiences, the popularity of Netflix's "Drive to Survive," and the addition of races in Miami, Las Vegas, and Austin as major drivers behind betting growth. Operators have also leaned into live betting because Formula 1 produces a constant stream of timing, tire, weather, and strategy information throughout each race."
""Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans," said Karol Corcoran, Managing Director of FanDuel Sportsbook. "Formula 1 generates an incredible amount of real-time data, and our platform is""
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