The Race Media Awards began with only an Agency of the Year category, but quickly evolved to include Boutique Agency of the Year to cater to smaller agencies. These agencies, defined as having fewer than 25 employees, often focus on specialized services. AND THE NEW, a social-first creative agency, distinguishes itself by engaging fans across sports, entertainment, and culture. Their approach aims to inspire audiences, particularly in motorsport and internet culture, while emphasizing effective social media engagement and community building.
"We're a social first creative agency that works to inspire and engage people through their passions in sports, entertainment and culture," explains co-founder Ryan Tinslay.
"No one quite had that focus of 'how do you engage people on social? How do you grow social? How do you build communities? How do you really get into the heartbeat of fandom?'," Tinslay says.
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