"The NFL just got a fresh injection of style and storytelling with the launch of "Rivalries," a new uniform and fan gear program from Fanatics, Nike, and the league itself. Designed to celebrate the deep history and intense matchups between NFL teams, the inaugural drop is aimed squarely at the NFC West and AFC East - two divisions packed with some of football's most iconic feuds."
"The Seahawks legend and Super Bowl champion went full Beast Mode with this rollout. Rather than a typical press appearance, Lynch showed up at Rams fans' doorsteps in Los Angeles with the very first Rivalries jerseys in hand. Imagine opening your door and finding Marshawn - decked out in Seattle's special edition - ready to drop some good-natured trash talk before handing you your team's gear."
Fanatics, Nike and the NFL unveiled Rivalries, a uniform and fan gear program celebrating team histories and heated matchups, focusing initially on the NFC West and AFC East. Each kit incorporates community nods, team traditions and rivalry cues, adapting Nike's on-field template with identity-driven tweaks. The program aims to turn on-field apparel and fan gear into visible symbols of bragging rights and local pride. Marshawn Lynch headlined rollout activations, personally handing Rivalries jerseys to fans and personalities, using playful rivalry energy to amplify the cultural and promotional intent of the collection.
Read at stupidDOPE | Est. 2008
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