"An anchor link on relevant videos drives to a dedicated in-app destination where fans can discover official accounts, check schedules and standings, buy tickets, add games to their calendars and create their own content - turning passive scrolling into meaningful action."
"More than 60 million sports creators are already celebrating the teams, athletes, and moments they love on the platform, and TikTok GamePlan helps partners tap into this community through post campaigns, Easter eggs, and incentive hubs that encourage fan-created content."
TikTok GamePlan creates a dedicated in-app destination reachable via an anchor link on relevant videos. Fans can discover official accounts, check schedules and standings, buy tickets, add games to calendars, and create their own content, converting passive scrolling into meaningful action. More than 60 million sports creators already celebrate teams, athletes, and moments on the platform. GamePlan enables partners to tap this creator community with post campaigns, Easter eggs, and incentive hubs that encourage fan-created content. Partners can drive ticket sales, calendar engagement, and amplified organic promotion by integrating commerce, discovery, and creator-driven marketing within the TikTok experience.
Read at Social Media Today
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