"Bayern Munch president Herbert Hainer embraces the club history, but is also eager to see it pave its way into the future - with fans by its side. "FC Bayern is a club that values dialogue - something we've been putting into practice for many years, not least through our numerous member engagement activities. My personal highlight in this regard was the revival of our promotion walk around Lake Tegernsee in the summer, 60 years after our promotion to the Bundesliga,""
""500 members were randomly selected to take part, and this is how we imagine FC Bayern: with new generations following tried and tested paths, moving into the future with a sense of responsibility that stems from our history, Franz Beckenbauer, Uli Hoeneß and Karl-Heinz Rummenigge have established that FC Bayern differs from other top international clubs due to its family-like character. We must and will all continue to live by this. In this spirit, to quote our fans' new anthem: 'Forever forward, FC Bayern!'""
Herbert Hainer embraces FC Bayern's history while pushing for future progress with fans at the center. The club prioritizes dialogue and long-standing member engagement programs. A highlighted initiative revived the promotion walk around Lake Tegernsee, 60 years after promotion to the Bundesliga, with 500 members randomly selected to participate. The club's family-like character, shaped by Franz Beckenbauer, Uli Hoeneß and Karl‑Heinz Rummenigge, differentiates it from other top international clubs. The club commits to preserving that atmosphere and responsibility as new generations follow established paths and will continue to value supporters through 2026 and beyond.
Read at Bavarian Football Works
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