"Fans are still raving over last month's JUSTB's SNOW ANGEL Listening Party, an event that took place on Black Friday and didn't just offer half-off tickets but tapped into a growing trend reshaping K-pop fan culture: small-room listening events that bridge relationships between fans and artists rarely seen at traditional concerts."
"Despite the bitter cold, attendees dressed in outfits inspired by the album's wintry concept with angel wings, shimmering whites, and icy tones. Over several hours, approximately 120 fans had the opportunity to speak with each JUSTB member for 30 seconds, receive signed albums, photocards, or posters, and conclude the night by dancing with the group in a club-like atmosphere. When the lights dimmed, and pulses of blue and red began to flicker across the room, a disco ball spun overhead, bathing the crowd in waves of shimmering color."
JUSTB held a SNOW ANGEL listening party in Brooklyn with half-price tickets that drew about 120 fans. The event took place at Littlefield in Gowanus on Nov. 28 and combined a club-like atmosphere with close personal interactions. Fans dressed in wintry, angelic outfits and heard the group's new electronic tracks while members mingled on the floor. Attendees could speak with each member for about 30 seconds and receive signed albums, photocards, or posters. The format emphasized intimate engagement and illustrated a trend of building tour stops around listening parties rather than full-scale concerts.
Read at www.amny.com
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