How the NFL Charmed Londoners
Briefly

How the NFL Charmed Londoners
"Petal Kaddu is serious about eliciting high fives from passing fans-and isn't deterred by the steady rain over Wembley Way, between Wembley Park station and the UK's iconic national stadium. Under her poncho she's wearing a half-and-half scarf of the Jacksonville Jaguars and the Los Angeles Rams, today's teams. A Londoner of Guyanese heritage, she's a brand ambassador for the NFL London Games and has brought the energy to every one for the past four years."
"The games are part of a wider attempt to reach, develop, and monetize the NFL's ever-growing international fan base, which includes more than 100 million fans in Mexico, Brazil, Germany, and Australia alone. There will be more than 86,000 fans for Kaddu to high-five, including just some of the 6 million British fans that regularly ensure these games sell out."
Petal Kaddu energizes fans outside Wembley, wearing Jacksonville and Los Angeles team colors and serving as a brand ambassador for the NFL London Games. London has hosted regular-season NFL games since 2007, with the 2025 finale at Wembley after prior matches at Tottenham Hotspur Stadium. The NFL is pursuing international growth and monetization across markets including Mexico, Brazil, Germany, and Australia. More than 86,000 fans attend London Games, alongside roughly 6 million British fans who drive sell-outs. The 2025 schedule included São Paulo, Berlin, Dublin and Madrid, with Melbourne and Rio de Janeiro slated to host in 2026.
Read at Conde Nast Traveler
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