"and each one has an accompanying video unlocked via QR code. It is a an incredible feat of marketing and demonstrates just how enormous her brand is - but there was a big problem. The videos shared on the internet have more than a whiff of generative AI (just like with those Sabrina Carpenter images). And for such a powerhouse brand promoting a major release, this is unacceptable."
"It's also surprising because the The Life of a Showgirl movie contains sections that show the making of a music video (The Fate of Ophelia) and the standout takeaway is you can see how on top of the creative process Taylor is personally. The video involves lavish handmade sets and costumes with an incredible attention to detail - and the control and perfectionism shown by Taylor and her team is apparent throughout the production."
Taylor launched The Life of a Showgirl with a global scavenger hunt across 12 cities, where fans scanned QR codes on orange doors to unlock promotional videos. The campaign represents a massive brand strategy including multiple album variants, a large social campaign, and a movie release event that energized fans. Many of the unlocked videos circulating online appear to bear signs of generative AI, echoing prior image controversies. The movie includes behind-the-scenes footage showing lavish handmade sets, costumes, and clear creative control, making the presence of low-quality AI assets feel inconsistent and ethically troubling given the brand's resources.
Read at Creative Bloq
Unable to calculate read time
Collection
[
|
...
]