""The first object I recognized as a beautiful piece of art was my dad's 1977 blue C3 Corvette, a two-seater with rear window louvers," he notes. "He later sold it and got an '86 Nissan 300 ZX, but I think about the Corvette often.""
"Tu's education wasn't strictly focused on design, and included a variety of coursework. He earned his bachelor's degree in communication, and later, a master's degree in illustration from the School of Visual Arts in Manhattan, where he now teaches."
"Tu is able to stay well grounded, even with a full slate of projects to complete at any given time, and he doesn't have to shift from professional to routine mode. "I am the same person in work and in my personal life, so I don't really turn it off and on like that," he notes. "However, I find that regular exercise and setting goals for myself in the morning help create a structure around how my energy flows throughout the day.""
Rich Tu developed an early appreciation for design inspired by his father's 1977 C3 Corvette. He earned a bachelor's degree in communication and a master's in illustration from the School of Visual Arts, where he now teaches. He is partner and executive creative director at Sunday Afternoon, producing brand identities and unconventional campaigns. He pursues directing opportunities for longer-form storytelling, including music videos and film. He maintains consistent behavior between work and personal life and uses regular exercise and morning goals to structure daily energy. He collects physical media and curates books showcasing music logos and flier graphics.
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