Dogma, a new agency group formed from FwB, Blonde Inc., and Public Image, has ambitious plans to expand through acquisitions and a new insights division. Operating from Stockholm, Copenhagen, and New York, the team of 40 aims to partner with leading specialists to deliver marketing solutions. Their approach eschews traditional briefs, favoring comprehensive strategies tailored to brand landscapes. Recent acquisitions include a stake in insights firm Dot Dot Dot, reinforcing their commitment to holistic marketing and cutting-edge strategies for high-profile clients like Prada and Gucci.
"Normally, these briefs are set on unrealistic goals and brands not knowing what to do and what the landscape looks like. What we do is that we ask"
"Going forward, Nurmela and Löhr said Dogma will provide comprehensive marketing solutions by 'partnering with best-in-class specialists.'"
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