"Familiar enough to feel nostalgic, yet dynamic enough to draw in new generations, the revamped look ushers in an exciting new era wrapped in joy. While we might think the best rebrands are about grand reinvention, sometimes a brand refresh is all you need to stand out from the crowd. With a revamped wordmark, expressive typography and a vibrant new colour palette, Starburst's new identity embodies playfulness and personality."
"Created by brand design agency Straight Forward, Starburst's new identity is "built to flex", adapting to future generations with its vibrant yet timeless aesthetics. Embracing a simpler design, the packaging stands out in its boldness, using the familiar square motif of Starburst candy to leverage customer recognition and play on nostalgia. The wordmark's typographical features remain fairly unchanged, with refinements to the border and an added square motif bringing a sense of visual harmony and design continuity."
Starburst updated its brand identity with a reinvigorated design that balances nostalgia and contemporary appeal. The refresh centers on a refined wordmark, expressive, chunky block typography, and a vibrant new colour palette accented by fruit imagery. Packaging embraces a simpler, bolder approach that leverages the familiar square motif of the candy to boost recognition and play on nostalgia. The redesign was created by Straight Forward and is described as built to flex, enabling adaptation for future generations while maintaining timeless aesthetics. The approach prioritizes extracting and reinforcing core brand essence rather than wholesale reinvention.
Read at Creative Bloq
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