"Last September at Nicer Tuesdays in New York, our US editor-at-large Elizabeth Goodspeed sat down for a chat with legendary designer Michael Bierut."
"In this insightful Q&A, Michael told the audience about his experiences working with a variety of clients, the responsibility that designers have to service "beauty" and how he has shaped his practice over time - from making theatre posters when he was starting out, to designing some of the world's best known brand identities at Pentagram."
Michael Bierut described a career trajectory from designing theatre posters to creating globally recognized brand identities at Pentagram. He recounted working with a diverse range of clients and adapting visual solutions to meet varied briefs. He emphasized that designers hold a responsibility to service beauty alongside functional and strategic goals. He explained that practice grows through continuous learning, collaboration, and refining process, moving from small-scale projects toward large identity systems. He highlighted that craft, conceptual clarity, and context sensitivity underpin enduring and well-known branding work.
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