"Food may be essential to creating an iconic fast-food brand, but you can't discount how important the logo is. The golden arches are recognized the world over, after all - and everyone knows Colonel Sanders' face, even if it's only the cartoon version. Arguably just as iconic is the Pizza Hut logo, which is simple and memorable, but which Pizza Hut logo are we talking about? It has changed a few times over the years."
"Pizza Hut dates back to 1958. That makes it older than Domino's, Little Caesars, and Papa John's. The original stores featured the signature red roof on the buildings and on the signs out front, along with a cartoon pizza chef named Pizza Pete. They chose the name because they had limited space on the signage, and Pizza Hut fit neatly."
Pizza Hut began in 1958 with distinctive buildings and signage featuring a signature red roof and a cartoon chef named Pizza Pete. The name was chosen for sign-space efficiency. By 1971 the mascot was gone and the company emphasized the red roof. In 1974 marketing executive Sam Moyers and Lippincott designed and patented the red roof logo, shifting emphasis from words to image and making locations themselves part of the brand identity. The logo has been modified many times and the wordmark evolved into a bespoke typeface of 237 characters for broader use.
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