The introduction of a 'next-gen' restaurant design by Pizza Hut emphasizes rapid service with a drive-thru option, allowing customers to pick up popular menu items in under three minutes.
"One in every four pizzas sold in Pizza Hut China is now a durian pizza. We sold nearly 30 million durian pizzas year-to-date," said Joey Wat, Yum China's CEO, in a call with analysts.
"We're not just serving pizza - we're reimagining how our guests can experience the Personal Pan Pizza in an innovative, modern, and of course, personalized way," said Chief Marketing Officer of Pizza Hut, Melissa Friebe. "It's a fun and fresh take on celebrating one of our most iconic offerings fusing together what our guests have always loved about our brand with what they are excited about with our future."