Pizza Hut launched Crafted Flattz, a limited-run single-serve pizza that modernizes the Personal Pan with elevated recipes and a higher price point. The product offers five flavors, including a spicy Nashville Hot Chicken and The Ultimate with caramelized onions and roasted peppers. Crafted Flattz is priced at $5 before 5 p.m. to encourage lunch visits and position the brand as a midrange-value alternative to fast food amid rising meal costs. Advertising frames the item as a private treat for adults. Pizza Hut represents 11% of Yum! Brands' divisional operating profit, and low-price promotions have proven effective at driving customer traffic.
Pizza Hut's new Crafted Flattz is a limited-run pizza-for-one that reimagines a nostalgic, kid-friendly menu item with elevated recipes for adults and a new price tag. Costing just $5 before 5 p.m, it's part of the company's strategy to offer smaller pizzas for less. The Crafted Flattz comes in five flavors designed for taste buds that have evolved beyond plain cheese pizza, like a spicy Nashville Hot Chicken and The Ultimate, which comes with caramelized onions and roasted peppers.
In Pizza Hut's ad for the Crafted Flattz, a woman bites into a pizza in a set designed like an upscale, retro-modern Pizza Hut pizzeria for millennials. It's warmly lit, but dim and decorated in deep reds, and she's shown popping a pepperoni into her mouth before it's all revealed to be a daydream interrupted by her kids barging into the kitchen.
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