#value-pricing

#value-pricing

Recent data shows protein consumption is no longer a niche choice; it's mainstream. In 2024, 61% of Americans increased their protein intake compared to just 48% in 2019. Younger generations are leading the charge, with 51% of Gen Z and Millennials reporting they are actively seeking high-protein meals. Condado's guests are no exception. The brand's Swole Bowl has become one of its most re-ordered items, a clear sign that people want protein presented the Condado way: colorful, craveable, and loaded with flavor.

Case in point: A rotating selection of about 500 items that Dollar General sells in its stores for $1 - which the company calls "Value Valley" - sold at twice the rate of everything else that the retailersold during its second quarter, Vasos said on the company's most recent earnings call. That made the $1 section "one of our strongest performing areas in the quarter," he said.

Pizza Hut's new Crafted Flattz is a limited-run pizza-for-one that reimagines a nostalgic, kid-friendly menu item with elevated recipes for adults and a new price tag. Costing just $5 before 5 p.m, it's part of the company's strategy to offer smaller pizzas for less. The Crafted Flattz comes in five flavors designed for taste buds that have evolved beyond plain cheese pizza, like a spicy Nashville Hot Chicken and The Ultimate, which comes with caramelized onions and roasted peppers.

A 40-count pack of Kirkland Signature Purified Drinking Water for $4.53 provides significant value compared to other brands, offering twice the quantity for more or the same price.