#millennial-nostalgia

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Polygon
1 month ago
Writing

IF isn't a cute fantasy for kids, it's a poisonous fantasy for adults

IF is a film filled with millennial nostalgia and explores the comforting theme of nostalgia in current culture. [ more ]
The Drum
7 months ago
Marketing

Which brands are getting the 90s trend right?

Marketers are capitalizing on the 90s trend on TikTok to reach a Gen Z audience.
Brands need to be careful about how they approach the trend to avoid being seen as gimmicky.
Clarks and Claire's are examples of brands successfully tapping into the 90s trend. [ more ]
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