"Initially, only Taco Bell Rewards members can access the new menu using the Taco Bell app or by checking in through the drive thru or in-store kiosk. The Luxe Value Menu will be available to all Taco Bell customers from Thursday, January 22. However, starting 5 p.m. ET on Tuesday, January 27, Taco Bell will give 30,000 Rewards members a new menu item for just $1. The deal is first come, first served, exclusively through the app."
"Mini Taco Salad for $2.49: Seasoned beef, creamy Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl Beefy Potato Loaded Griller for $2.49: Seasoned beef, crispy potato bites, nacho cheese sauce, creamy Chipotle Sauce, and reduced-fat sour cream, wrapped up and grilled Chips & Nacho Supreme Dip for $2.49: Seasoned beef, refried beans, nacho cheese sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend-served with tortilla chips"
"The returning Taco Bell items on the Luxe Value Menu are: Cheesy Roll Up for $1.19 Spicy Potato Soft Taco for $1.29 Cheesy Bean and Rice Burrito for $1.49 3 Cheese Chicken Flatbread Melt for $2.29 Cheesy Double Beef Burrito for $2.79 "The Luxe Value Menu was built on one ambition: to defy expectations of what value can be," Luis Restrepo, North America CMO of Taco Bell, said in a statement."
Taco Bell is launching the Luxe Value Menu with 10 items priced at $3 or less. Rewards members get early access via the Taco Bell app, drive-thru check-in, or in-store kiosk starting January 16, and the menu is available to all customers beginning January 22. On January 27 at 5 p.m. ET, 30,000 Rewards members can claim a new menu item for $1 via the app on a first-come, first-served basis. The menu combines five new items (including Mini Taco Salad and Avocado Ranch Chicken Stacker) with five returning Cravings Value Menu items, and includes a limited-time Salted Caramel Churros.
Read at Fast Company
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