#logo-design

#logo-design

The Phoenix Mercury have one of the best nicknames in sports. It's classical, referring to the Roman god of, among other things, travel, trickery, and luck. It's local, referring to fact that Phoenix is a monument to man's arrogance. And it is scientific, referring to one of our solar system's weirdest and most interesting planets. But until now they had a deeply unserious logo that screamed Googie by way of 1990s kitsch.

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won't even notice. So why bother? As luxury automakers adapt to an electric future, they're updating their branding too, and different companies have taken different approaches.

Eurovision has decided to celebrate its 70th anniversary with a new logo, featuring an all-lowercase, rounded font and a heart at its center.

The quiz challenges users to identify brands behind 16 similar swoosh logos, highlighting the problem of generic logo designs that lack distinctiveness.

An ambigram is a visual design that may be read in at least two directions, whether by rotation or by flipping, enhancing visual appeal and creating harmony.

The logo that TSMC has utilized since 1988 represents a stylized semiconductor wafer design, illustrating the company's core business in the tech industry.

Tripadvisor's new identity is built to showcase travel as it really is: personal, textured, emotional. The logo brings new life to Tripadvisor's iconic owl mascot, Ollie. Once static and ornamental, Ollie now feels alert and expressive, his gaze always oriented toward traveler content, a quiet cue that Tripadvisor values their perspective.

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.

The collaboration with Uncommon Fruits reinforced the core belief that design can function as cultivation—creating conditions for new ideas to take root.

"The official logo is way too similar to these concepts. This person needs to be compensated!" One X user commented, while articles popped up sharing accusations of plagiarism.

It's fascinating to see original sketches of logos, particularly when simple line drawings turn out to be almost identical to the finished logos.