Bentley's latest logo iteration, the fifth in its history, updates the iconic 'winged B' by enhancing the wings to be sharper and more dramatic, inspired by the Peregrine Falcon. This redesign, the result of collaboration among Bentley's design team, including Young Nam and Robin Page, aims to maintain the heritage of the brand while adapting to modern aesthetics. The emblem reflects an emphasis on simplification and refinement, aligning with contemporary design needs while honoring the brand's rich history.
"If a luxury brand is the product of the stories it has created, then its emblem is its signature. In an era of ever-increasing complexity and fidelity from digitalisation, an exercise of simplification and refinement is a modern necessity - and so the new emblem is cleaner, sharper and more impactful than its predecessor."
"The new emblem sees the 'winged B' updated to feature wings that are sharper and more dramatic than the outgoing version - more reminiscent of the angled wings of a Peregrine Falcon."
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