Ford's logo, often criticized for its outdated design, unexpectedly became trendy when TikTok user Hailey LaRae flipped it to read 'Brat', a nod to Charli XCX's album. This design shift sparked discussion among fans, with even Ford's UK TikTok account embracing it. The playful twist highlights a cultural intersection of traditional branding and contemporary pop culture, contrasting perceptions of Ford's image among different vehicle owners and suggesting the potential for new merchandise opportunities based on the urge to customize and reclaim brand identity.
"To whoever said if you flip Ford's logo around it says brat, thank you. I cannot unsee it," Hailey wrote on the video.
"Bratmobile owners assemble," the brand's UK TikTok account replied in the comments, suggesting an unexpected appreciation for the trend.
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