"The first Waffle House was opened in 1955 in Avondale Estates, Georgia, by Joe Rogers Sr. and Tom Forkner, who were looking to create a friendly 24-hour sit-down restaurant. But at first the logo didn't look quite the way it does today - it started as a wavy black script on a yellow background with the letters sort of dripping down, which was meant to look like flowing syrup."
"However, when the company started to advertise on tall buildings and billboards, hoping to grab the attention of drivers on the interstate, it was clear the wavy writing, which looked more like an advertisement for a haunted house than a diner, wasn't good enough. They needed something striking. And so, in the early 1960s, Forkner asked a friend to design a new logo, leading to the Scrabble-esque tiles and chunky black font for the letters, although they kept the impactful bright yellow background."
Waffle House opened its first location in 1955 in Avondale Estates, Georgia, founded by Joe Rogers Sr. and Tom Forkner. The original logo used a wavy black script on yellow meant to resemble flowing syrup, but the design proved ineffective for highway signage. In the early 1960s the logo was redesigned into Scrabble-esque yellow tiles with chunky black letters while retaining the bright yellow background. The chain's distinctive array of 11 large yellow highway signs remains iconic. Signature menu items like pecan waffles date back to 1955, and the restaurants operate 24 hours a day, 365 days a year.
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