The article discusses the role of color symbolism in brand marketing, noting how color choice influences consumer perceptions and emotions. Marketing professionals frequently utilize color charts, associating colors with various brand traits—blue signifies trust, while red is linked to passion. The insights come from a marketing professor at MBS School of Business, who extensively researches logo design and brand aesthetics, underscoring the powerful role of color in shaping brand identity and influencing consumer choices.
Color symbolism charts are widely used by brands to convey specific personality traits. For instance, blue is often associated with trust, while red can evoke passion.
As a marketing professor at MBS School of Business, the author emphasizes the significant impact of color on brand perception and consumer behavior, highlighting its importance in logo design.
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