"Creating a logo for your business takes tremendous planning, research and thorough execution. Your logo is a lifelong part of your business, so make sure it represents you well. Whether you are hiring a professional creative agency or you decide to do it yourself, I want to shed some light on a few central elements to this process. The key to a great logo is to create something timeless."
"Why do color schemes matter so much? Simply put, the colors you choose can set the tone for your entire business. Your logo colors, for example, should feel consistent across your website, printed materials, screen printing, and even the interior and exterior of your business space. Picking the right colors isn't just about aesthetics - it's about creating a cohesive experience, and yes, it takes a little research."
Creating a logo requires careful planning, research, and thorough execution because a logo remains a lifelong part of a business. A great logo should be timeless and avoid industry clichés so it does not appear antiquated in 15 years. Selecting colors, fonts, graphics, slogans, and a design team determines longevity and audience perception. Color choices set the business tone and must remain consistent across websites, print, screen printing, and physical spaces. Color selection requires research into color systems like RGB and CMYK. Font choice, licensing, readability, and personality influence how audiences perceive and remember a brand.
Read at Entrepreneur
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