"Kia America announced a 7% sales increase in 2025 after selling a record 852,155 units in the U.S. last year. It's the third consecutive annual sales record for the South Korean automaker's U.S. division, and the feat was driven by strong sales growth for vehicles like its K4 sedan and its Sportage and Telluride SUVs. Kia's U.S. market share has never been greater."
"Even if people didn't initially get it, Kia's new logo at least succeeded at looking future-forward. And indeed, it was meant to represent change and innovation, the company said at the time. Kia's rebrand came amid wider rebrand efforts across the auto industry during the late 2010s and early 2020s. With the rise of electric vehicles and competitors like Tesla and Rivian increasingly crowding the market,"
Kia recorded a 7% U.S. sales increase in 2025, selling a record 852,155 units and achieving a third straight annual sales record. Strong demand for the K4 sedan and the Sportage and Telluride SUVs fueled the growth and expanded U.S. market share to an all-time high. The company introduced a sharply angled new logo in January 2021 that initially confused consumers, producing spikes in online searches for "KN car." The rebrand aimed to signal change and innovation as the automotive industry shifts toward electric vehicles and digital-first branding.
Read at Fast Company
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