"OlympicsWith exactly 3,000 days to go until the 2034 Winter Olympics and Paralympics, Utah's organisers have unveiled the interim branding for the Games: ' Utah 2034.' The new logo and name were launched on Saturday, November 22, at a ceremony in the Salt Lake City International Airport. For the first time in U.S. Olympic history, the host identity extends beyond a single city."
"The logo was designed by Molly Mazzolini and a team of local as well as external designers. The new 'Utah 2034' word-mark and accompanying branding were designed to complement the state's wild and varied landscapes, from red-rock deserts to snow-capped peaks, and to symbolize Utahns competing together as one. The organizing committee said the shapes and angles in the logo recall both the natural landforms of the West and the motion of winter athletes."
"Unveiling the logo was a dramatic, symbolic affair: a 12-foot-tall art installation titled 'Utah Together Spectacular' now greets travelers at the airport-the first visible landmark of 2034's return to the Beehive State. According to the organizing committee, the bold typeface is inspired by Utah's petroglyphs, or "nature's pictographs." While some described the visual appeal as akin to "Hebrew" or compared it to something from the Flintstones TV series, the design process sought to combine Utah's wild, ru"
With 3,000 days remaining, Utah unveiled interim branding for the 2034 Winter Olympics and Paralympics as 'Utah 2034,' launched at Salt Lake City International Airport on November 22. The host identity extends beyond a single city, intentionally naming the entire state to unite communities across all 29 counties and reflect events across multiple venues, including locations outside the Wasatch Front. Fraser Bullock emphasised statewide sharing. Molly Mazzolini led the logo design to echo Utah's diverse landscapes, with shapes recalling natural landforms and winter athlete motion. A 12-foot art installation and a petroglyph-inspired typeface accompany the launch.
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