"Yongjoon Choi + 15 More SpecsLess Specs Yongjoon Choi Text description provided by the architects. If eyewear in the past was consumed primarily for vision correction, today it has come to be recognized as a small fashion item that expresses one's identity, shifting the direction of the eyewear market as a whole. Following Suwon, the second locationSTREAM EYEWEAR Unjeongbreaks away from the conventional image of an "optical shop," redefines STREAM's brand presence, and unfolds with a narrative unique to Unjeong."
"See allShow less About this office Published on January 31, 2026Cite: "Stream Eyewear Starfield Village Unjeong / RVMN" 31 Jan 2026. ArchDaily. Accessed . ISSN 0719-8884"
Eyewear has shifted from serving primarily as vision correction to being a small fashion item that communicates personal identity, altering the broader eyewear market. STREAM EYEWEAR opened a second location in Unjeong following Suwon. The Unjeong shop intentionally departs from the conventional optical shop model to present a renewed retail typology. The project redefines STREAM's brand presence within the retail environment and creates a site-specific narrative tailored to Unjeong. The design aligns product presentation, spatial experience, and brand identity to engage customers beyond functional eyewear needs.
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