designboom | architecture & design magazine1 week agoDesignelongated wooden roof shields JINS hikone eyewear store's steel frame in japanJINS Hikone Store merges with nature in Shiga, creating community-rooted eyewear environment. [ more ]
Brooklyn Magazine1 month agoBrooklynWhere to watch the 2024 solar eclipse in Brooklyn - Brooklyn MagazineOpportunity to witness solar eclipse in NYC Brooklyn locations for eclipse viewing [ more ]
www.npr.org2 months agoScienceWatching a solar eclipse without the right filters can cause eye damage. Here's whyLooking at the sun during an eclipse without proper eye protection can cause permanent eye damage. Handling and using proper solar filter glasses is crucial to prevent eye injuries during a solar eclipse. [ more ]
The Drum3 months agoOnline marketingAd of the Day: Ted Lasso and Father Ted director takes on Specsavers' 'Should've' spotSpecsavers continues its 'Should've' campaign with a humorous ad set in an airport. The ad emphasizes the importance of clear eyesight and the consequences of not using appropriate eyewear. [ more ]
Adweek6 months agoMarketingAR Ads Helped Marcolin Promote Eyewear With Try-On FeatureMarcolin worked with Aryel, Intarget, and Teads for an AR campaign promoting its Guess Eyewear collection. The campaign featured two AR-supported ad formats, including a virtual try-on experience for sunglasses. The campaign saw improved brand awareness and engagement rates, exceeding benchmarks in Italy. [ more ]