#eyewear

#eyewear

To celebrate 25 years of sending it, Sweet Protection has unveiled a unique line of helmets and eyewear that spans snow, bike, and paddle sports. While safety is key, the aesthetic is almost as important, because if it doesn't look great, you won't wear it, meaning it won't be able to do its job. This new collection is the perfect blend of style and function, with no two helmets being alike.

The C5 collection by 8000 Eyewear merges Frank Lloyd Wright's architectural legacy with high-end Italian craftsmanship, delivering frames that blend structure and style.

Randolph's DriveWorks Collection, created in partnership with Zeiss, introduces engineered lenses tailored specifically for drivers, enhancing clarity, comfort, and vision during road usage.

The new Ray-Ban x A$AP Rocky capsule features three cutting-edge styles under the Ultra Wrap moniker—001, 002, and 003. The design language here is unapologetically bold, with sleek sculptural lines, deep contours, and aggressive curves that completely wrap the face in a streamlined silhouette.

Meta's acquisition of almost 3% of EssilorLuxottica, valued at $3.5 billion, represents its commitment to innovation in AI-powered smart glasses and enhances its product offerings.

The Johnnie-O sunglasses collection launches with three foundational styles, each engineered for distinct environments while maintaining the brand's cohesive design language.

The ICE 01 combines high-performance capabilities with a versatile design, making it suitable for both outdoor adventures and urban environments.

The RANDOLPH x Shelby Collection merges military-grade eyewear and American automotive craftsmanship, celebrating legacies of precision, speed, and bold design.

Eyewear is the last great frontier in the tech landscape, with a current market exceeding $200 billion and a growth rate surpassing smart watches and smartphones.