"Like interest in the Nike tracksuit Venezuelan President Nicolás Maduro was pictured wearing earlier this month after being seized by the U.S., interest in Macron's shades is just the latest example of a newsmaker driving attention to a piece of fashion, and parlaying a news item into an internet meme. Before you could buy a "Make America Great Again" hat on President Donald Trump's website, he wore one himself. Watch the news and shop the look."
"Macron's shades, which cost 659 euros, or $770, weren't worn primarily as a fashion statement, though, but to prevent something more unsightly, according to the explanation from his office. Macron's office told Reuters he wore the sunglasses because of a burst blood vessel in his eye, and he was indeed spotted last week with one bloodshot eye. While Macron's sunglasses hid his eye, they also had the added benefit of sending a visual message that accompanied the contents of his speech."
Emmanuel Macron wore Henry Jullien Pacific S 01 aviator sunglasses during his World Economic Forum speech in Davos, prompting a spike in global search interest and causing the French eyewear brand's website to go down. The sunglasses cost 659 euros ($770) and were reportedly worn to cover a burst blood vessel that left one eye bloodshot. The reflective shades added a visual element to a speech that criticized U.S. tariffs and urged more stability and respect. Online reaction ranged from admiration to mockery, including a public jab from Donald Trump, and the moment quickly became an internet meme.
Read at Fast Company
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