"To celebrate 25 years of sending it, Sweet Protection has unveiled a unique line of helmets and eyewear that spans snow, bike, and paddle sports. While safety is key, the aesthetic is almost as important, because if it doesn't look great, you won't wear it, meaning it won't be able to do its job. This new collection is the perfect blend of style and function, with no two helmets being alike."
"While the range spans bike, snow, and paddle sports, the branding and design are totally unique. Using a hydrodipped process to create one-of-a-kind designs that add a subtle pop of flair to their already industry-leading helmets, and a similar vibe for the eyewear, this collection is a tasteful nod to the DIY vision that inspired the brand's inception 25 years ago."
"It all began in 1986, in the small village of Trysil, a town situated at the foot of the mountains in the Norwegian wilderness. After a crew of homies watched the skateboarding drama "Thrashin", they became obsessed with skateboarding - an illegal sport in Norway - these hesh youngsters had to take on the manufacturing of their own skateboards, smuggle hardware, wheels, and mags across the border from Sweden. "We buil"
Sweet Protection celebrates 25 years with a unique collection of helmets and eyewear spanning snow, bike, and paddle sports. The collection prioritizes safety while emphasizing aesthetics to ensure consistent use by athletes. Hydrodipped one-of-a-kind designs provide subtle flair and a DIY-inspired aesthetic across helmets and eyewear. The range maintains industry-leading protective features while offering individualized looks so no two helmets are alike. Field testing included skiing at Arapahoe Basin and riding Virginia Canyon trails, demonstrating performance in real conditions. The brand traces roots to 1986 Trysil origins and a culture of homemade boards and border-smuggled gear that shaped its ethos.
Read at BikeMag
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