#helmets

#helmets

To celebrate 25 years of sending it, Sweet Protection has unveiled a unique line of helmets and eyewear that spans snow, bike, and paddle sports. While safety is key, the aesthetic is almost as important, because if it doesn't look great, you won't wear it, meaning it won't be able to do its job. This new collection is the perfect blend of style and function, with no two helmets being alike.

Riding a bike as a kid wasn't just fun-it was independence. That feeling is one of the biggest reasons cycling became such an important part of my life. It gave me confidence. It gave me joy. And it taught me how to move through the world on my own terms. But I look around today, and I don't see nearly as many kids on bikes.