A$AP Rocky has launched the Ultra Wrap eyewear collection with Ray-Ban, introducing three distinct styles that embody a fusion of street energy and high-fashion design. The collection features aggressive curves and sculptural lines, designed to make a statement both on the street and in the spotlight. Rocky's role as Ray-Ban's first creative director enables him to innovate the brand, embedding his cultural roots into modern luxury and style. The Ultra Wrap collection reflects a mixture of Harlem edge and opulence, reinforcing Rocky's influence on the fashion industry.
The new Ray-Ban x A$AP Rocky capsule features three cutting-edge styles under the Ultra Wrap moniker—001, 002, and 003. The design language here is unapologetically bold, with sleek sculptural lines, deep contours, and aggressive curves that completely wrap the face in a streamlined silhouette.
What sets this collection apart isn't just the design. It's the fact that Rocky's involvement goes deeper than the surface. Named Ray-Ban's creative director in February 2025, the rapper, style icon, and cultural innovator is helping push the 87-year-old brand into uncharted territory.
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