Meta has taken a minority ownership share of approximately 3% in EssilorLuxottica, valued at around $3.5 billion, reaffirming its investment in AI-driven smart eyewear. EssilorLuxottica, a leader in the sunglasses and contact lens market, holds a substantial portfolio, including brands like Ray-Ban and Oakley. Meta's release of the waterproof Oakley Meta glasses integrates AI features, allowing for voice commands and photography. Two generations of collaboration have resulted in over two million Ray-Ban Meta glasses sold, showcasing consumer demand. Future developments include potential smart glasses with the Prada brand.
Meta's acquisition of almost 3% of EssilorLuxottica, valued at $3.5 billion, represents its commitment to innovation in AI-powered smart glasses and enhances its product offerings.
The collaboration has yielded two generations of Ray-Ban Meta smart glasses, with over two million pairs sold, reflecting strong consumer interest and successful market entry.
The Oakley Meta glasses, priced at $399, include features such as waterproofing, open-ear speakers, and Meta AI integrations, appealing to users seeking advanced technology in eyewear.
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