
"Cubitts, the London-based eyewear brand that's been quietly revolutionizing how we think about spectacles, has come up with a solution so elegantly simple you'll wonder why no one thought of it sooner. It's called On The Wing, and it's basically a small leather loop that attaches to any button on your shirt. That's it. That's the whole thing. And somehow, it's brilliant."
"Made from supple vegetable-tanned leather, On The Wing transforms whatever you're wearing into a temporary perch for your frames. It's designed for those in-between moments when you're not wearing your glasses but don't want to commit them to a case or risk the inevitable "left them at the restaurant" panic. You slip the loop onto a button, hang your glasses from it, and go about your business."
"The design came out of a collaboration between Cubitts and industrial designer Daniel Weil, part of a broader collection of accessories that share the brand's philosophy: functional, beautiful, and made to last. Weil has spent decades thinking about how objects interact with daily life, and you can feel that consideration in On The Wing's simplicity. It's barely visible when you're wearing it, but always there when you need it."
Cubitts created On The Wing, a small leather loop that attaches to a shirt button to hold glasses temporarily. The loop is made from supple vegetable-tanned leather and converts clothing into a discreet perch for frames. It targets moments when wearers remove glasses briefly but wish to avoid a case, bulging pockets, stretched necklines, or leaving frames behind. The product resulted from a collaboration between Cubitts and industrial designer Daniel Weil and belongs to a wider accessories collection emphasizing functionality, beauty, and longevity. The design is minimal and almost invisible when worn, yet reliably available whenever glasses need to be secured.
Read at Yanko Design - Modern Industrial Design News
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