Tom Broughton, founder of Cubitts, is revolutionizing the eyewear industry by promoting glasses designed to last a lifetime. In contrast to brands encouraging frequent replacement due to fast fashion, Broughton emphasizes quality and sustainability, highlighting the environmental impact of eyewear waste. With a focus on craftsmanship, Cubitts offers handmade glasses with a lifetime of service and customization options. The companyâs upcoming app will also allow customers to create personalized frames, reflecting Broughtonâs belief that glasses are not just accessories, but vital expressions of individual identity.
"They could outlive you," he says, presenting a radical notion in a fast-fashion era where cheap eyewear contributes to environmental waste and landfill crisis.
Broughton highlights, "Glasses have a way of expressing your identity... there is something beautiful about having a pair that lasts your life".
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