#brand-voice

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Online marketing
fromSocpub
3 days ago

The Power of Words: How Writing Defines Your Brand Voice

A brand's written voice defines its personality and influences customer perception, trust, recognition, and long-term success.
fromSkift
5 days ago

From Tanks to TikTok: Inside Ryanair's 'Cheeky' Marketing Strategy

Over the course of more than two decades at Ryanair, Dara Brady has helped shape a brand voice that's often irreverent and sometimes controversial. It's an approach that cuts through the noise of regular travel marketing like a loudspeaker in a quiet terminal. Brash slogans of the early 2000s, such as "The Low Fares Airline" and "Ryanair. Fly Cheaper," centered on price. These contrast with the current "Low Fares, Great Care" motto, which pairs strong customer service with competitive pricing.
Marketing
fromMiami Herald
1 week ago

Brand voices are blending together - here's how to make yours heard

As you browse your social media feeds or check out billboards on a leisurely drive, you might notice a recent phenomenon: Everything seems quite, well, similar. "If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same," says Rachel Karten, a social media consultant and author of the popular industry newsletter Link In Bio. If you run a business, it's more important than ever to carve out a distinct brand identity-and your brand's voice, or how you express your brand's values, point of view, and attitudes, is key. "Brand voice can be the differentiator when every brand sounds the same," Karten says.
Marketing
fromSocial Media Explorer
1 week ago

4 Tips for Matching Your Social Media to Speaker Voice - Social Media Explorer

A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today's digital world, that powerful conversation doesn't have to end when the applause fades. Your social media channels are your "virtual stage," a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.
Social media marketing
Marketing
fromFstoppers
3 weeks ago

Photography Branding Starts With the Way You Talk

A distinct, authentic brand voice drives client trust and bookings more than gear; weak, generic copy makes photographers blend in and lose clients.
Marketing
fromCreative Bloq
3 weeks ago

This eco energy brand is surprisingly indulgent

Palmetto presents renewable energy as abundant, cozy, and stylish, using retro logotype, clean typeface, and playful brand voice to avoid typical green tropes.
Social media marketing
fromPR Daily
3 weeks ago

AI can scale your social media. But it can also scale your mistakes. - PR Daily

Brands must use AI to enhance efficiency and creativity while maintaining human oversight to ensure accuracy, ethical tone and prevent misinformation at scale.
fromCreative Bloq
1 month ago

This fintech rebrand is refreshingly human

Financial brands have developed a reputation for being corporate and oftentimes, a little dull, but that doesn't have to be the case. Switching up the stereotype is Tilt, a fintech company focused on empowering people without dwelling on their financial past. The best rebrands strengthen a brand by digging into its heritage and values, creating a new identity that's succinct and strong.
Graphic design
Marketing
fromHubspot
1 month ago

Voice is the new logo: Why your brand's tone matters more than ever

Avoid jargon-filled content voice; use plain, conversational language so audiences clearly understand products and marketing messages.
fromEntrepreneur
2 months ago

How AI's Defining Your Brand Story - and How to Take Control | Entrepreneur

If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it will give you an answer based on the easiest-to-verify information. That often includes published articles, consistent founder commentaries, structured product pages and other third-party references. If those answers do not include your brand, these learning models default to featuring your competitors.
Marketing
Social media marketing
fromForbes
5 months ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Luxury brands should embrace diverse voices, including designers, artisans, and influencers, for effective storytelling.
Artificial intelligence
fromForbes
5 months ago

ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI

Effective storytelling transcends mere words; it requires human insight and brand voice to resonate and avoid clichés.
Media industry
fromEntrepreneur
5 months ago

Chasing Every Trend Is Ruining Your Brand. Do This Instead. | Entrepreneur

Brands can lose credibility when they try too hard to be relatable or trendy while ignoring their audience's expectations.
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