"Not long ago, corporate social media accounts were stiff, sanitized, and painfully boring. They posted promotional graphics, churned out generic holiday greetings, and sometimes even forgot that social media is supposed to be, well, social. But over the past decade, companies have undergone a transformation online, learning that personality, humor, and even sass can make them far more relatable. Few companies do it as well as Wendy's, whose snappy comebacks and sassy roasts are a cultural phenomenon."
"Few companies do it as well as Wendy's, whose snappy comebacks and sassy roasts are a cultural phenomenon. How did this happen? Businesses first discovered that audiences on sites like Twitter (now X), Instagram, and TikTok don't want to be lectured by voiceless faceless corporations. They want to interact that feels human. Wendy's cracked the code by adopting a fearless, zesty tone that is not afraid to ridicule competitors, or even ridicule themselves."
Corporate social media accounts were once stiff, sanitized, and boring, posting promotional graphics and generic holiday greetings. Over the past decade, companies transformed online by embracing personality, humor, and sass to become more relatable. Audiences on platforms like Twitter (now X), Instagram, and TikTok prefer human-feeling interaction rather than being lectured by faceless corporations. Wendy's exemplifies this shift through snappy comebacks and sassy roasts that function as a cultural phenomenon. Wendy's adopted a fearless, zesty tone willing to ridicule competitors and even itself to engage audiences and build a memorable brand presence.
Read at Bored Panda
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