"Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet."
"AI-generated campaigns showcasing luxury brands are revolutionizing storytelling and challenging traditional marketing strategies."
Matteo Atti emphasizes that luxury brand storytelling must incorporate diverse voices, including designers, artisans, and social media influencers. The advent of AI-generated marketing materials has transformed how brands express their identities, offering new, eye-catching narratives that resonate with modern audiences. Key storytellers within a brand, from CEOs to creative directors, shape its authenticity and must engage meaningfully to foster connection, moving away from conventional marketing practices towards embracing the expansive creator economy for a more engaging brand presence.
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