What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.
What Brands And Content Creators Stand To Lose If TikTok Goes DarkTikTok plays a crucial role in luxury marketing by facilitating both brand engagement and immediate sales.
LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.
EXCLUSIVE: Rod Manley is Joining Moncler as International Chief Brand OfficerRod Manley joins Moncler as international chief brand officer, emphasizing his marketing expertise and strategic oversight.
Gen Z, luxury and the undeniable pull of 'interestingness'Gen Z values 'interestingness' in luxury marketing, making engaging content vital for brands to capture their attention.
Top 5 tips for targeting China's luxury consumers with a mobile-first approachEmbracing the mobile revolution is essential for luxury marketers targeting Chinese consumers.
Gen Z, luxury and the undeniable pull of 'interestingness'Gen Z values 'interestingness' in luxury marketing, making engaging content vital for brands to capture their attention.
Top 5 tips for targeting China's luxury consumers with a mobile-first approachEmbracing the mobile revolution is essential for luxury marketers targeting Chinese consumers.
Moet Hennessy on balancing generative AI hype with luxury expectationsGenerative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
The Independents Expands to Middle East With Latest AcquisitionThe Independents expands into the Middle East through the acquisition of Bureau Béatrice, enhancing its luxury marketing capabilities in a vital market.
The attributes of ultra-wealthy people that luxury marketers need to knowUnderstanding wealthy demographics is key for luxury marketing.