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Marketing tech
fromForbes
1 week ago

The Power Of Silence In Luxury, Part Two: Make Quiet Your Strategy

Luxury brands build trust by combining relevance—timely, context-aware messaging—with respect for customers' time and privacy.
fromForbes
1 month ago

Quiet, Please: The Power Of Silence In Luxury

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.
Fashion & style
US politics
fromwww.npr.org
2 months ago

Opinion: A royal seal of approval

Diverse reasons exist for the American Revolution, including desires for liberty, opposition to taxation, and even support for British sports.
The British royal family continues to influence modern luxury brand marketing through Royal Warrants that validate quality goods.
Social media marketing
fromForbes
3 months ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Luxury brands should embrace diverse voices, including designers, artisans, and influencers, for effective storytelling.
Fashion & style
fromSkift
4 months ago

Fashion's New Obsession: Partnerships With Hospitality Brands

High-end luxury magazines are struggling to remain relevant as digital marketing fails to engage top-tier customers.
Physical hospitality experiences are becoming the new battleground for luxury brands.
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