Why ROI is undermining B2B marketing effectiveness | MarTechB2B marketing ROI metrics often misrepresent true effectiveness, focusing excessively on short-term tactical outcomes rather than overall brand impact.
3 ways marketing leaders can prove that marketing is a growth engine in 2025Marketers need to establish clear measurement goals to prove their impact on business growth.
AI Overload: Are We Spending Wisely on Artificial Intelligence?Investment in AI has surged, but many are questioning if it delivers real value or if we face a 'tech overhang'.
Council Post: The Fine Line Of Exclusivity: Enhancing Influencer Campaigns Without Breaking The BankExclusivity can boost campaign success when managed wisely, but can hinder results if demands are too high.
8 Out Of 10 of Brands' TikTok Videos Not Working According to New Research from DAIVID - ExchangeWire.comThe majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.
New entrants make media mix modeling faster and more accessibleNewer media mix modeling tools are more accessible to mid-market clients, aided by cloud computing and machine learning, offering transparency for better understanding and effectiveness.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
Estee Lauder boosts generative AI ambitions with expanded Microsoft dealEstée Lauder and Microsoft expand global partnership with generative AI innovation lab.
Read all about it: how advertisers can seize attention on the open internetAdvertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.
The Psychology Hack That Gets Customers To "Yes" Without ThinkingAutomatic compliance triggers like using 'because' or charts enhance marketing effectiveness.