#marketing-effectiveness

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fromRAIN News
2 weeks ago

Radio's "perceived effectiveness" problem (and solution)

"To bridge this gap, marketers need to shift from relying on perceived effectiveness to analyzing objective data. The first step is to understand your target audience…"
Media industry
Media industry
fromExchangewire
2 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
#roi
Marketing tech
fromMarTech
2 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing tech
fromMarTech
2 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
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