AI Overload: Are We Spending Wisely on Artificial Intelligence?Investment in AI has surged, but many are questioning if it delivers real value or if we face a 'tech overhang'.
Council Post: The Fine Line Of Exclusivity: Enhancing Influencer Campaigns Without Breaking The BankExclusivity can boost campaign success when managed wisely, but can hinder results if demands are too high.
8 Out Of 10 of Brands' TikTok Videos Not Working According to New Research from DAIVID - ExchangeWire.comThe majority of branded TikTok videos are under-performing, particularly in generating positive emotions and brand recall.
New entrants make media mix modeling faster and more accessibleNewer media mix modeling tools are more accessible to mid-market clients, aided by cloud computing and machine learning, offering transparency for better understanding and effectiveness.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
Estee Lauder boosts generative AI ambitions with expanded Microsoft dealEstée Lauder and Microsoft expand global partnership with generative AI innovation lab.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTechMOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.While technology and automation are important, marketers should not lose focus on core marketing principles and objectives.
Council Post: The Marketing Battle: Choose The Right Fight For Your CompanyOne common mistake in B2B marketing is trying to mirror B2C strategies. Focus on targeting medium-sized enterprises instead of large corporations.Timing is crucial in marketing. Find the right moment to engage potential customers and tailor your storytelling to their needs.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTechMOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.While technology and automation are important, marketers should not lose focus on core marketing principles and objectives.
Council Post: The Marketing Battle: Choose The Right Fight For Your CompanyOne common mistake in B2B marketing is trying to mirror B2C strategies. Focus on targeting medium-sized enterprises instead of large corporations.Timing is crucial in marketing. Find the right moment to engage potential customers and tailor your storytelling to their needs.
Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZBrand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively.
Tomorrow's top marketers will master gen AI. We don't exactly know how yetGen AI is emerging as a major accelerator in the marketing industry.Efficiency and effectiveness are both impacted by the use of generative AI in marketing.
BrandStorytelling BrandVoice: Revolutionizing The Measurement Of Branded Funded EntertainmentSuper Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity.
Read all about it: how advertisers can seize attention on the open internetAdvertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.
The Psychology Hack That Gets Customers To "Yes" Without ThinkingAutomatic compliance triggers like using 'because' or charts enhance marketing effectiveness.