#marketing-effectiveness

#marketing-effectiveness

Estée Lauder and Microsoft expand global partnership with generative AI innovation lab. [ more ]

MOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.

While technology and automation are important, marketers should not lose focus on core marketing principles and objectives. [ more ]

Brand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.

The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels. [ more ]

Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.

Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively. [ more ]

Super Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.

Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity. [ more ]

One common mistake in B2B marketing is trying to mirror B2C strategies. Focus on targeting medium-sized enterprises instead of large corporations.

Timing is crucial in marketing. Find the right moment to engage potential customers and tailor your storytelling to their needs. [ more ]

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.

The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]

B2B marketing is becoming more challenging as traditional methods fail and buyers become more elusive.

Marketers need to shift their focus to understanding buyers and providing what they are seeking. [ more ]

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.

The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]