#marketing-effectiveness

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#ai-in-marketing #advertising-measurement #google-innovations #data-driven-advertising #radio-advertising
Marketing
fromThe Drum
1 month ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
Media industry
fromRAIN News
2 months ago

Radio's "perceived effectiveness" problem (and solution)

Perceived marketing effectiveness often exceeds actual effectiveness, except for radio, which demonstrates higher real ROI than perceived ROI.
fromExchangewire
4 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

According to new data, Effie UK Award winners generate significantly stronger positive emotions, higher brand recall, and greater audience attention compared to non-winning campaigns.
Media industry
Marketing tech
fromMarTech
4 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
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