fromRAIN News2 weeks agoRadio's "perceived effectiveness" problem (and solution)"To bridge this gap, marketers need to shift from relying on perceived effectiveness to analyzing objective data. The first step is to understand your target audience…"Media industry
Media industryfromExchangewire2 months agoNew AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand RecallEffie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
Marketing techfromMarTech2 months agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing techfromMarTech2 months agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
