"While we started designing a retail space for the brand, we perceived Gully Labs as a celebration of Indian street culture, glorified, unified, and expressed through sneakers and apparel that pay homage to Indian craftsmanship and the raw vibrancy of the streets. Every element, from design to detailing, reflects this authenticity, positioning the brand not just as a retail destination but as a cultural movement."
"Its brand language, rooted in local identity yet aspirational in spirit, has been seamlessly translated into the very fabric of its retail design."
Gully Labs embodies a celebration of Indian street culture expressed through sneakers and apparel that honor Indian craftsmanship and street vibrancy. Design and detailing across the retail environment intentionally reflect authentic local identity. The retail space operates as more than a shop, functioning as a cultural movement that elevates and unifies street expression. Brand language combines rooted local references with an aspirational spirit. The retail design translates this language into tangible materials, spatial choices, and finishes that reinforce cultural resonance, authenticity, and a unified brand identity within the retail experience.
Read at ArchDaily
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