"Singapore invested millions of dollars not only in logo design but also in plastering it everywhere as part of their 50th year independence celebrations. Last year, they repeated this expensive process for their 60th anniversary, making a notable change: they switched the font from Gotham to Metropolis, despite Metropolis being regarded as inferior in quality to the original typeface."
"The font company that owns Gotham (Hoefler & Co.) threatened legal action against Metropolis' creator for making a typeface, suggesting potential licensing disputes and raising questions about why Singapore would choose to downgrade to a lower-quality font for their significant anniversary branding project."
Singapore invested significantly in creating logos for both their 50th and 60th anniversaries, including substantial spending on widespread distribution. The SG50 logo used Gotham font, while the SG60 logo switched to Metropolis font. This change appears unusual because Metropolis is considered inferior in quality to Gotham. Additionally, Hoefler & Co., the company owning Gotham, threatened legal action against Metropolis' creator, suggesting potential font licensing disputes. The font change raises questions about why Singapore would downgrade to a lower-quality typeface and hints at underlying issues with font ownership and licensing practices.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]