Corporate America's embrace of LGBTQ+ rights shaped history. Now some companies are moving backward. - LGBTQ Nation
Corporate policies and branding regarding LGBTQ+ inclusion are evolving, driven by a necessity for authentic alignment with values.
We spend more time at work than we do with our families. Must we be brand ambassadors too? Josh Bornstein
Corporate branding often masks unethical practices under the guise of social responsibility, leading to employee punishment for personal expressions.
PayPal's generic rebrand is a symptom of a troubling cultural shift
Minimalist corporate rebrands reflect a troubling cultural trend toward conformity, diminishing creativity and unique brand identities.
brian peters' 3D printed ceramic blocks wrap around screen wall at amazon hq2 in virginia
Brian Peters Studio created innovative artworks for Amazon's HQ2 using 3D printed and ceramic materials, merging art with architectural functionality.
Why Sam's Club's ad platform is banking on member data to attract advertisers
The role of the CMO is being reevaluated, with some companies seeing it as essential while others consider it outdated.
Brand Strategy Lessons from Super Bowl Ads
The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
Umbro 100: Exhibition looks at sports clothing's cultural impact
The exhibition underneath a Marylebone building showcases the evolution of Umbro from sportswear to casual clothing, focusing on design shifts and collaboration with fashion designers.
Boston Marathon's new logo didn't need this corporate addition
The Boston Marathon's new logo maintains some traditional elements but incorporates a bold new direction, sparking mixed reactions from fans.
The Washington Post looks to remake its identity | Semafor
Corporate branding exercises force companies to clarify their value proposition to differentiate and avoid being perceived as inferior to competitors.
Apple joins the race to find an AI icon that makes sense | TechCrunch
AI logos aim for non-threatening, abstract, and simple representations, avoiding anthropomorphic designs.