How ClickUp Became the SNL of Project Management Platforms | Muse by CliosClickUp's unique workplace humor strategy relies on a collaborative writers room generating engaging video content for social media.
Iconic 80s shirt sponsorsThe 1980s marked the beginning of significant corporate branding in football shirts, transforming the aesthetics of the game.
'Snow White' star Rachel Zegler has ALREADY backtracked insane Trump-voter slams - but the damage is doneRachel Zegler's anti-Trump comments jeopardize Disney's brand and public relations, illustrating the risks of political statements by corporate representatives.
Corporate America's embrace of LGBTQ+ rights shaped history. Now some companies are moving backward. - LGBTQ NationCorporate policies and branding regarding LGBTQ+ inclusion are evolving, driven by a necessity for authentic alignment with values.
from www.theguardian.com4 months agoWe spend more time at work than we do with our families. Must we be brand ambassadors too? Josh BornsteinCorporate branding often masks unethical practices under the guise of social responsibility, leading to employee punishment for personal expressions.
PayPal's generic rebrand is a symptom of a troubling cultural shiftMinimalist corporate rebrands reflect a troubling cultural trend toward conformity, diminishing creativity and unique brand identities.
brian peters' 3D printed ceramic blocks wrap around screen wall at amazon hq2 in virginiaBrian Peters Studio created innovative artworks for Amazon's HQ2 using 3D printed and ceramic materials, merging art with architectural functionality.
Why Sam's Club's ad platform is banking on member data to attract advertisersThe role of the CMO is being reevaluated, with some companies seeing it as essential while others consider it outdated.
Brand Strategy Lessons from Super Bowl AdsThe evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
Umbro 100: Exhibition looks at sports clothing's cultural impactThe exhibition underneath a Marylebone building showcases the evolution of Umbro from sportswear to casual clothing, focusing on design shifts and collaboration with fashion designers.
Boston Marathon's new logo didn't need this corporate additionThe Boston Marathon's new logo maintains some traditional elements but incorporates a bold new direction, sparking mixed reactions from fans.
The Washington Post looks to remake its identity | SemaforCorporate branding exercises force companies to clarify their value proposition to differentiate and avoid being perceived as inferior to competitors.
Apple joins the race to find an AI icon that makes sense | TechCrunchAI logos aim for non-threatening, abstract, and simple representations, avoiding anthropomorphic designs.