#corporate-branding

#corporate-branding

It's easy to be cynical about the massive corporate juggernaut that is the modern Lions and there's no doubt the tour's transformation into a huge brand has lessened some of the appeal, but once it's up and running, the supporters start arriving and the Tests loom into view, it's hard to resist the allure.

"Consumers are becoming increasingly suspicious of corporate branding, hence our decision to hire 20 times more influencers to enhance the authenticity of our marketing efforts."

Target's lacklustre attempt feels more like an act of necessity, rather than support. Awash with tepid neutrals, empty slogans, and careless design.

Rachel Zegler, the star of the new 'Snow White,' made headlines after her anti-Trump rant, which prompted backlash as both a PR disaster and a corporate concern for Disney.