Brands are looking for a voice

"AI is bringing voice to the forefront of brand interactions. Smarter AI means we can talk to our technology -LLMs, software, phones, cars, fridges, and even banking apps. The novel part is this: Our technology is now talking back, and convincingly so. Brands are catching on, and the smart ones know that voice isn't just functional, it will form a core part of the brand identity itself."

"Voice will be the next frontier of branding.And not metaphorically. A brand's literal voice -the voice(s) used for advertising, on their website, and now, in interactive AI-based conversations with customers - is becoming just as ownable as elements of a visual identity. But standing out won't come from just using voice tech alone. To cut through the noise, brands will need a voice that's authentic, distinct, and is uniquely associated with their brand."

"The real gold in voice AI is its ability to provide both one-to-one and one-to-many communication at scale. AI is empowering brands to automate interactions across more customer touchpoints than ever before, including sales support, call center automations, and personalized ads, to name a few. As these channels incorporate voice AI, the need for consistency grows, making a singular, distinct voice more critical than ever."

Voice is becoming a central element of brand identity as AI enables technology to speak back convincingly. Brands must treat a literal voice — used in ads, websites, and interactive AI conversations — as an ownable asset. Authenticity, distinctiveness, and consistency in voice will drive memorability, recognition, and trust. The largest brands already reinforce identity by reusing a single voice actor across campaigns. Voice AI enables both one-to-one and one-to-many communication at scale, automating interactions across sales support, call center automation, and personalized ads. Consistent, singular voices let brands maintain continuity while delivering personalized, large-scale conversational experiences.

Read at Fast Company