"Focusing on identity, design, custom type and animation, the clients he works for are from Detroit themselves, creating a dialogue of lived experience between the two. The visual identity for Spot, a "food pop-up serving down-to-earth eats and block party vibes" needed a mark that could travel from location to location easily. The large 'O' shape acts as not just a dinner plate but also a turntable, a reference to Detroit's history with techno music."
""I'm motivated by fellow independent makers and doers where we want to see one another succeed," says Evan. "You can feel a specific momentum in Detroit that encourages people to start small businesses, because you know your community will be there to support you in whatever way they can to help your vision come to life." In both identities, Detroit is depicted as a hub of creativity and growth"
Evan Gendell's graphic design practice is rooted in Detroit, with a focus on identity, custom type, and animation for local clients. Work aims to create a dialogue of lived experience between designer and community. The Spot identity uses a large 'O' that functions visually as a dinner plate and as a turntable, referencing Detroit techno while enabling mobility for a traveling food pop-up. The Superbloom identity balances geometric forms and organic motion, using grainy, super 8 style animation to make a logo bloom with warmth. Strong emphasis exists on supporting independent makers and celebrating Detroit's creative momentum and growth.
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