"Kim Donggyu Text description provided by the architects. Defining the spatial identity of an overseas brand that deals with delicate fragrances is a profound challenge. In this project, we turned to the philosophy of 'Daegang ()'. While often used in modern Korean to mean 'roughly' or 'in general,' the Chinese characters tell a deeper story: (Great) and (The Main Stay/Head-rope of a Net)."
"Kim Donggyu + 22 Architects: Chakchak Studio Area of this architecture project Area: 307 m Completion year of this architecture project Year: 2025 Photographs:Kim Donggyu Brands with products used in this architecture project Manufacturers: Unknown (Removed) Lead Architects: Daekyun Kim Lead Team: Kyungseok Hong, Chul Hwangbo Design Team: Kathryn Pell Project Management: Perfumer H More SpecsLess Specs Kim Donggyu Text description provided by the architects."
The project is a 307 m² studio completed in 2025 for an overseas brand focused on delicate fragrances. Lead architect Daekyun Kim worked with a team including Kyungseok Hong, Chul Hwangbo and Kathryn Pell, with project management by Perfumer H. Photographs were taken by Kim Donggyu. The central design challenge was to define a spatial identity that communicates subtlety and refinement appropriate to fragrance retail. The design approach draws on the Korean concept Daegang, using the dual meanings of 'great' and 'main-stay/head-rope of a net' as guiding principles to balance presence and restraint in the space.
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